9 Must-Try Non-Alcoholic Drinks That'll Make You Forget About Booze (2025 Edition)
The 0% Revolution: How New Zealand Accidentally Became the Coolest Place to Not Get Pissed
Right, so here's the thing about drinking in 2025—everyone's doing it brilliantly without actually doing it at all. Confused? Don't be. New Zealand has quietly become the most interesting place on earth to get spectacularly sober, and frankly, it's about bloody time.
The numbers don't lie: non-alcoholic spirits sales have rocketed up nearly 30 percent in the past year New Zealanders flock to low, no alcohol options | RNZ News while our local heroes are collecting international gongs like they're going out of fashion. From some rather clever Wellington types brewing IPAs that'll fool your beer-snob mate to Marlborough wizards wielding something called "spinning cone technology" (yes, really), New Zealand has become the unlikely patron saint of getting magnificently unintoxicated.
What's behind this beautiful madness? Simple—the booze-free brigade finally learned how to make drinks that don't taste like disappointment mixed with regret. These aren't your sad uncle's alcohol-free lagers from the '90s. No, these are proper drinks crafted by the same obsessive characters who've made New Zealand wines and craft beers the envy of the world.
Whether you're riding the sober-curious wave, prioritising that temple you call a body, or just fancy keeping your wits about you while remaining devastatingly charming at parties, 2025's zero-proof lineup delivers the goods with a sophistication that would make even the most jaded cocktail purist weep with joy.
So settle in while we dissect the brands turning New Zealand's drinks scene deliciously upside down—from wine estates going rogue to startup rebels creating entirely new ways to get buzzed without the buzz.
Trust us, going dry has never been this wet.
Why the sudden surge? Pull up a chair, because it’s a cocktail of reasons. The wellness movement is at full throttle, with more people choosing moderation over excess. The “sober-curious” crowd—led by Gen Z and Millennials—aren’t just skipping the booze; they’re seeking out non alcoholic beverages that taste great and actually DO something for their wellbeing. This new generation of socialites wants drinks that fit their lifestyle: less sugar, fewer empty calories, and ingredients that sound like they belong in a botanical garden.
Let’s talk trends. Botanical infusions are everywhere, with brands blending everything from lavender and rosemary to adaptogens and nootropics. These functional ingredients promise mood boosts, stress relief, or even a touch of mental clarity, all without a drop of alcohol. The non alcoholic beverages scene is no longer about what’s missing—it’s about what’s been added to elevate the experience.
Brands are taking note, crafting non alcoholic beverages with the same care and creativity as their spirited cousins. Think elegant bottles, sophisticated flavour profiles, and mixology that rivals anything you’d find at a high-end bar. You’ll spot these inventive drinks in restaurants, pubs, and even on supermarket shelves, making it easier than ever to join the party—no ID required.
A closer look at who’s driving the change reveals a vibrant community. Gen Z and Millennials are the beating heart of the movement, using social media to share their favourite finds and influence their circles. Instagram feeds are awash with artfully poured mocktails, botanical sodas, and alcohol-free aperitifs. Influencers are turning the spotlight on non alcoholic beverages, making them aspirational, stylish, and downright cool.
The impact isn’t just cultural—it’s physical. Health statistics are showing a drop in alcohol-related issues, as more people swap traditional cocktails for alcohol-free alternatives. This new wave of non alcoholic beverages is helping people stay social, connected, and mindful, while supporting their health goals.
The evolution of non alcoholic beverages in 2025 is more than a trend—it’s a lifestyle revolution. With bold flavours, functional benefits, and a thriving community, there’s never been a better time to explore what’s possible in your glass.
9 Must-Try Non Alcoholic Beverages for 2025
Ready to shake up your sipping routine? The world of non alcoholic beverages is fizzing over with innovation, wellness, and flavour like never before. In 2025, the search for the perfect alcohol-free refreshment isn’t just about skipping the booze—it's about discovery, health, and downright deliciousness.
Our selection criteria? We looked for non alcoholic beverages that break the mould—think bold tastes, functional benefits, real popularity, and easy access. From botanical spirits to tropical punches, here are nine trailblazers redefining what it means to drink well.
Curious about the bigger picture? The surge in the rise of alcohol-free drinks is driving brands to create non alcoholic beverages that are as complex and satisfying as their boozy counterparts.
Let’s dive into the must-try non alcoholic beverages of 2025 so far.
TERPS & CO Botanical Terpene-Infused Spirits & RTDs
If you're after non alcoholic beverages that do more than just taste good, TERPS & CO is your spirit guide (We may be ever so slightly biased). We're pioneering terpene-infused, alcohol-free spirits and ready-to-drink sodas that deliver a sensory experience unlike anything else—and the press has taken notice. Beverage Daily called us "next generation alcohol alternatives" while the NZ Herald highlighted how we're giving drinkers "the feels" without the alcohol.
Pricing: GIN-{LIKE} 750ml $55, RTDs from $38 (multi-pack), Mixed Pack $39.99
Core features: Alcohol-free, botanical terpene infusion, functional mood elevation, award-winning
Benefits: Sensory experience, relaxation, emotional warmth, natural ingredients.
Target audience: Conscious drinkers, wellness enthusiasts, sober-curious, gift shoppers
Pros: Unique terpene blends, functional effects, eco-conscious packaging, New Zealand-made
Cons: They'll make you question why you were drinking in the first place
If you're curious about the science behind terpenes and wellness, this is your ticket to a trippier, more mindful sipping ritual. As Food Ticker noted, we're gaining ground with what industry experts call "next gen" non-alcoholic innovation.
Lyre’s
The Australian masters of impossibly convincing non-alcoholic spirits have built an entire bar's worth of alcohol-free alternatives. Lyre's specialises in creating spirits that capture the essence of bourbon, gin, whiskey, and classic aperitifs.
Pricing: $54.99 per 700ml bottle across their extensive range
Features: American Malt (bourbon alternative), Dry London Spirit (gin), White Cane Spirit (rum), Highland Malt (whiskey) The Best Non-Alcoholic Drinks In New Zealand, 2023 | URBAN LIST NEW ZEALAND
Benefits: Complete bar replacement, authentic spirit profiles, professional bartender approved
Target audience: Home bartenders, cocktail enthusiasts, spirit lovers, hospitality professionals
Pros: Ready-to-drink options available, cocktail sets for home mixing, comprehensive range covers all major spirit categories
Cons: From across the ditch, premium pricing, may not satisfy purist spirit drinkers
Transform your home bar into a sophisticated cocktail lounge where guests can order their usual—Old Fashioned, G&T, or Negroni—and genuinely not miss the taste of alcohol. Lyre's lets you play proper bartender without anyone getting properly drunk.
Garage Project
Wellington's craft beer innovators have cracked the code on alcohol-free brewing with their Tiny range. Known for pushing boundaries in the craft beer scene, they've applied the same innovation to create 0% beers that don't compromise on flavour.
Pricing: $16-19 for 6-packs across their 0% range
Features: Specially fermented using quasi-yeast that produces no alcohol Tiny Non-Alc Hazy IPA | Garage Project, craft brewery quality
Benefits: Authentic craft beer experience, Wellington-made, award-winning brewery reputation
Target audience: Craft beer enthusiasts, beer lovers seeking quality alternatives, trendy urban drinkers
Pros: Genuine craft beer taste, innovative brewing techniques, strong brand reputation
Cons: We’re hard pressed to find any, these guys are killing it.
When you want to maintain your craft beer credibility at the local brewery taproom without the alcohol—Garage Project delivers authentic flavour that beer snobs actually respect.
Giesen Wines
New Zealand's pioneer in alcohol-removed wines Giesenwines, Giesen has built an entire 0% portfolio featuring Sauvignon Blanc, Pinot Gris, Rosé, Riesling, Merlot, and Sparkling varieties—all maintaining the quality you'd expect from this established Marlborough winery.
Pricing: $15-20 per bottle across their 0% wine range
Features: Made using spinning cone technology to gently remove alcohol while preserving aroma Frequently Asked Questions About Giesen Non Alcoholic Wines
Benefits: 70-80% fewer calories than full strength wines, award-winning quality
Target audience: Wine enthusiasts, health-conscious consumers
Pros: Number-One-Selling Alcohol-Free wine brand from New Zealand, extensive range, proven quality
Cons: Still noticeable difference from alcoholic versions, premium wine pricing
Host dinner parties with confidence knowing your 0% wine selection from Giesen rivals any traditional wine cellar
AF Drinks
Founded by 2019 MYOB Woman Entrepreneur of the Year Lisa King Af Drinks, AF Drinks focuses on recreating classic cocktails with their signature Afterglow™ ingredient that delivers the warming sensation of alcohol without the booze.
Pricing: Competitive RTD pricing in 4-packs at major supermarkets
Features: Natural Afterglow™ ingredient from New Zealand that makes drinks taste like the real thing AF Drinks | Alcohol-Free Cocktails with Afterglow™
Benefits: Authentic cocktail experience, innovative sensory technology, founded by proven Kiwi entrepreneur
Target audience: Cocktail lovers, social drinkers, innovation-seeking consumers
Pros: Unique sensory experience, Kiwi owned, taking the world by storm
Cons: Limited product range, newer brand with developing distribution
Experience the social ritual of cocktail culture without any of the consequences—AF Drinks lets you feel the warmth and sophistication of a proper G&T at any time of day.
PALS
New Zealand's #1 RTD brand by volume and value Pals has successfully translated their fruit-forward, natural approach into a 0% range that maintains their signature clean drinking philosophy and playful brand personality.
Pricing: $15.99 for six-packs Pals Zero Alcohol RTD | Supermarket News across their 0% range
Features: All-natural flavours, real-fruit extracts, no artificial colours or preservatives Pals launches 0% RTD — Drinksbiz Magazine — New Zealand's Premier Drinks Magazine
Benefits: Top selling 0% RTD brand in 2023 Pals, ultra-low calories at 5 per 100ml
Target audience: Young adults, festival-goers, mainstream RTD drinkers
Pros: Market-leading brand recognition, proven consumer loyalty, fun brand personality
Cons: Sweet fruit flavours may not suit all palates
Keep the party energy alive at festivals and gatherings with PALS 0%—the same fun, fruity taste that made them famous, just without the morning-after regrets.
Finery
Auckland-based Finery brings sophisticated cocktail culture to the 0% space with premium cocktails ready to drink, free from sugars and sweeteners Finery Cocktails Elevated Low Alcohol and Zero Alcohol Beverages – FineryCocktails, targeting discerning adults who appreciate quality.
Pricing: Premium positioning with promotional offers at major retailers
Features: Sugar-free formulations, premium ingredients, sophisticated flavour profiles
Benefits: Perfect for grown-ups who appreciate good food and interesting company Finery Cocktails Elevated Low Alcohol and Zero Alcohol Beverages – FineryCocktails
Target audience: Sophisticated urban professionals, fine dining enthusiasts, health-conscious cocktail lovers
Pros: Premium positioning, sophisticated taste profiles, New Zealand craftsmanship
Cons: Higher price point, limited availability compared to other brands
Elevate your weeknight dinner or weekend entertaining with Finery's cocktails that treat you like the sophisticated adult you are—no bartender required.
Seedlip
The world's first distilled non-alcoholic spirit and pioneer in the sober curious movement The Best Non-Alcoholic Drinks In New Zealand, 2023 | URBAN LIST NEW ZEALAND, Seedlip offers three distinct botanical spirits designed for mixing sophisticated alcohol-free cocktails.
Pricing: Premium pricing at $45-50 per bottle
Features: Six weeks to craft using copper pot distillation, no sugar, no artificial sweeteners Non Alcoholic Drinks | The World's 1st Distilled Non Alcoholic Spirits | Seedlip
Benefits: Bartender-quality mixers, sophisticated botanical profiles, global brand recognition
Target audience: Cocktail connoisseurs, fine dining establishments, serious mixology enthusiasts
Pros: Pioneer status in non-alcoholic spirits The Best Non-Alcoholic Drinks In New Zealand, 2023 | URBAN LIST NEW ZEALAND, restaurant-quality, versatile mixing base
Cons: Requires mixing knowledge, expensive, not ready-to-drink
Transform your home bar into a sophisticated cocktail lounge where even the most discerning guests will be impressed by complex, layered drinks that happen to contain zero alcohol.
Heaps Normal
The Aussie legends who decided non-alcoholic beer shouldn't taste like disappointment. Winner of the World Beer Awards Australia 2021 Heaps Normal Quiet XPA Non-Alcoholic Beer (375ml) (6x4pk) – Black Market, these four mates have created what many consider the gold standard of alcohol-free craft beer with their mission to normalize mindful drinking.
Pricing: Around $20-25 for 4-packs, available across New Zealand retailers
Features: Naturally brewed to less than 0.5% alcohol, no additives or preservatives, unfiltered
Benefits: Tropical and citrus aroma with unmistakably beery finish, award-winning taste
Target audience: Beer purists, mindful drinkers, anyone who's tired of bland alcohol-free options
Pros: Named 'Country Winner' at World's Best Beer Awards Heaps Normal Non-Alcoholic Beer, genuinely tastes like proper beer
Cons: Aussie brand (though widely available in NZ), limited variety compared to full craft breweries
When your mates are having "just one more" and you want to stay on their level without the morning-after regret—Heaps Normal keeps you in the conversation with a beer that actually tastes like beer.
The Functional Benefits Mirage: Why Most 0% Drinks Are Just Expensive Water
Right, so we've wandered through this delightful parade of brilliantly crafted non alcoholic beverages—each one a masterpiece of flavour engineering. Garage Project's perfectly hopped IPAs, Giesen's award-winning wines, PALS' fruity perfection, Seedlip's botanical sophistication. They're genuinely impressive, and they taste absolutely spot-on.
But here's the thing that nobody wants to admit at the sober-curious gathering: they're all just really, really good at tasting like the drinks they're replacing. That's it. Full stop.
The Flavour Paradox: Nailing the Taste, Missing the Point
These brands have cracked the code on replicating every nuance of their alcoholic counterparts. The hop bitterness, the wine complexity, the gin botanicals—it's all there in exquisite detail. You could fool a sommelier in a blind taste test. But when the theatre ends and you're three "beers" deep into a party, something's still missing, isn't it?
Because let's be brutally honest about why we actually reach for a drink: we don't just want the flavour of a gin and tonic—we want what gin and tonic does. That gentle loosening of social anxiety. The way conversations become easier and shoulders drop lower. The warm, tingly shift that helps you actually enjoy being human for a few hours.
Most zero-proof alternatives give you the entire sensory experience except the one bit that actually matters: the feeling.
Trending Functional Ingredients: From Adaptogens to Terpenes
Now, the wellness world has been buzzing about functional ingredients that promise more than just taste. Let's break down what's actually out there (and what's not just marketing fluff):
Adaptogens: Like holy basil and rhodiola—helping your body bounce back from stress. Sounds brilliant, but most drinks contain such microscopic amounts they'd make a homeopath blush.
Nootropics: From L-theanine to lion's mane, these target brainpower and clarity. Again, lovely in theory, but the dosages in most commercial drinks are more symbolic than functional.
CBD: The hero for relaxation and winding down. Genuinely effective when properly dosed, but regulatory restrictions mean most drinks barely scratch the surface.
Botanical Terpenes: Here's where things get interesting. These aromatic compounds actually deliver nuanced flavours and mood-enhancing effects—when used at proper concentrations.
The brutal truth? While the functional beverage market is booming (expected to grow 8% annually through 2025), most brands are still playing it safe with trace amounts that look good on labels but do absolutely nothing for your actual experience.
The Real Reason We Actually Drink
Here's what the craft beverage world doesn't want to acknowledge: we don't drink alcohol just because it tastes nice. We drink it because it changes how we feel. It relaxes us before that terrifying work event. It helps us connect at parties where we know precisely nobody. It takes the edge off after days that feel like they lasted seventeen years.
The brutal truth? Even the most exquisitely crafted alcohol-free beer gives you the ritual, the flavour, the social acceptability—but where's the gentle shift that actually helps you unwind? Where's that pleasant buzz that makes everything feel a bit more manageable?
How to Choose the Right Non-Alcoholic Beverage for You
Choosing from the ever-expanding world of non alcoholic beverages can feel a bit overwhelming—so many colours, flavours, and promises swirling around your senses. But here's how to cut through the noise and find what actually works for you.
Understanding Your Preferences
First, ask yourself: what do you actually want from your drink? Are you after something that tastes exactly like your old favourite, or do you want something that also makes you feel different? Non alcoholic beverages come in a kaleidoscope of tastes—think zesty botanicals, tropical fruits, or rich, complex spirits. But more importantly, consider whether you want just the flavour experience or something that actually shifts your mood.
Reading Labels and Ingredients
Here's where things get interesting. Scan those labels for what's actually in there beyond the pretty packaging. Most non alcoholic beverages list impressive-sounding ingredients at doses that are essentially decorative. Look for brands that are transparent about concentrations and effects, not just ingredient lists that read like a wellness wishlist.
Matching Drinks to Occasion and Mood
Not all non alcoholic beverages are created equal for every moment. Hosting a celebration where you want authentic flavours? Go for the craft masters like Garage Project or Giesen. Looking to actually unwind and feel relaxed? That's where functional ingredients at proper doses come into play. For fitness hangouts, hydrating options work fine. But for times when you actually want to feel something—social anxiety, winding down, genuine relaxation—you need something that goes beyond just taste.
Enter the Game-Changer: When Craft Meets Chemistry
Which brings us, rather conveniently, to why we developed TERPS & CO. We got tired of choosing between drinks that taste perfect but do nothing, and wellness beverages that promise everything but deliver trace amounts of barely-there ingredients.
Our terpene-infused spirits and sodas don't just nail the flavour profiles—they deliver actual sensory experiences. Those 40 botanical terpenes aren't decorative ingredients at homeopathic doses; they're functional compounds at concentrations that create genuine feelings of relaxation, uplift, and emotional warmth. It's chemistry that actually works, not just marketing that sounds impressive.
The Choice: Taste or Feeling (Or Both)
So here's your options, lovely people: stick with beautifully crafted drinks that taste exactly right but leave you emotionally flat, or try something that delivers both the flavour and the functional experience you're actually looking for.
All those other brands we've covered? Absolutely brilliant at what they do. But if you want your zero-proof drink to actually replace what alcohol does for you—not just how it tastes—there's only one range that delivers on that promise.
Shop TERPS & CO now and discover what it feels like when your alcohol-free drink actually makes you feel something.
