Drink Irresponsibly: Why This Summer is About Remembering Every Second

Why “Responsible Drinking” Is Overrated—Introducing the Terps Way

Let’s be honest—“responsible drinking” has always sounded a bit like homework. Who decided that the only options are “reckless” or “boring”? At Terps & Co, we reckon summer isn’t about playing it safe or playing it old. It’s about showing up fully—no fuzz, no filter, no regrets.

We didn’t set out to make a sober version of the same old story. We made drinks that do more. Every can, every pour is functional—infused with plant-powered terpenes, those tiny aromatic molecules that help you get out of your head and into your life. This isn’t just an alcohol alternative. It’s a new way to play. A fresh kind of freedom.

Here’s the secret: Our drinks don’t fuzz the edges or slow you down; they turn the dial up on you. The real you is already wild, already fun, already a vibe—and terpenes help you let loose, feel good, and remember every glorious second of summer.

The Science of Terpenes: Turning You On, Not Tuning You Out

So, what makes Terps & Co different from every other “alcohol alternative”? Tiny, powerful molecules called terpenes—nature’s own vibe amplifiers. Found everywhere from lemons to hops, terpenes work with your body’s natural systems to help you feel more present, more connected, and yes, a little bit wilder.

Think of them as a secret DJ for your senses:

• Pinene for clarity (no festival fog here)
  

• Limonene for pure sunshine energy

• Myrcene for that laidback “festival sunset” flow
  

Our drinks are genuinely functional—engineered for clarity, presence, and energy. You don’t need to tune out to have fun. In fact, we’d argue that the best memories happen when you’re fully switched on, letting the moment in rather than trying to escape it.

Terps & Co is here for your fun, your feels, and your full-colour memories. No hangover. No regrets. All buzz. That’s what functional tastes like.

Stories: Tiny Shifts, Big Summer Moments

You don’t have to overhaul your life to have a legendary summer. Sometimes, one tiny shift—like swapping your usual drink for a Terps RTD—can change everything. We’ve seen it, felt it, and heard it from our crew all over Aotearoa:

“I took Terps to Rhythm & Vines, and for the first time, I actually remembered all the acts I saw (and all the people I met at sunrise).” — Jamie, Gisborne

“My festival FOMO vanished—turns out, being present is the real buzz.” — Tash, Auckland

“It started as a swap for Dry July. Now it’s my go-to every time I want to remember the night, not just survive it.” — Luke, Wellington

It’s not about saying no to the party. It’s about saying yes to all the best bits—every wild dance, every strange question, every sunrise with your mates—without the next-day blackout.

Every story starts with a single choice: to drink differently, to live brighter, to be the kind of friend who’s present for the weirdest, best, most unfiltered moments. It’s proof that the tiniest change can open the biggest doors.

How to Join the Movement

Ready to flip the script? Here’s how to get amongst it:

• Try a swap: Next time you’re out, swap your usual for a Terps. Notice the difference—more fun, more memories, zero regrets.
  

• Break a few rules: Dance when everyone’s watching. Laugh too loud. Ask big questions. Say yes to being absolutely, unapologetically present.
  

• Tag your moments: Share your story, your festival shot, or your favourite ritual and tag us (@drinkterpsco). Let’s show what summer looks like when you’re all in.
  

• Bring your crew: Dare your mates to try it with you—no lectures, just a better way to play.

This summer, drink irresponsibly. With Terps & Co, it’s not just allowed—it’s actively encouraged. Our drinks put the fun back into functional—no hangover, no regrets, just you, amplified.

Make Every Moment Full Colour

We’re here for your fun, your feels, and your full-colour memories. The wildest stories are the ones you remember—every dance, every question, every sun-drenched second. Why play by the old rules? This isn’t about sitting on the sidelines or counting the rounds. It’s about turning the dial up on you, and remembering every glorious second.

Get out of your head. Get into your life. Sip something that makes you feel, not forget.

Drink irresponsibly this summer. With Terps & Co, the only rule is to live it all.